Some of the companies I have worked with include
My industry experience is focused on designing B2B SaaS products and enterprise applications. I apply systems thinking to understand the interconnections within complex systems, ensuring cohesion across touch points. I specialise in user journey design, identifying pain points and enhancing the overall flow, while also crafting intuitive user interfaces that align with both user needs and business objectives. Additionally, I have expertise in building design systems to maintain consistency and scalability across products. This combination of skills enables me to deliver user-centric, efficient solutions that drive product success.
Sindhu quickly understands the problem and creates effective designs to address user needs. She thoroughly analyzes the flow and offers valuable insights for building solutions. Her ability to bring fresh, outside perspectives is invaluable in creating delightful designs.
Feedback from Principal Product Manager,
June 2024
Through her proactivenss and enthusiasm Sindhu has worked on some impactful features as well as design initiatives.
It is great to have her in my team!
Shout out from Design Manager at Pharmeasy, ​Aug 2024
Sindhu prioritises user experience by creating clear, consistent interfaces with effective visual hierarchy. She designs intuitive flows and tests with users as well as business team to improvise. She actively clarifies business requirements during design walkthroughs.
Feedback from
Business Manager,
Oct 2024
Design Philosophy
I believe design extends far beyond just a profession
I believe design is a way of seeing and interacting with the world around us. We encounter design daily, both in physical and digital environments—through the objects we use, the spaces we inhabit, and the technology we engage with.
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At its core, design is a language that helps us understand, navigate, and influence the world. Whether we're creating intentional solutions or simply interacting with design choices, design shapes our experiences. Even in something as simple as a conversation, design impacts how we work, connect, and build relationships.
For me, design is not just a profession; it is a mindset and practice that permeates every aspect of my daily life. I believe in designs that not only have lasting value but also respect both the environment and the people they serve.
Currently on my mind?
To explore the future of design,I’ve penned down a series of thoughts and insights.
Below are a few articles
© 2025 by Sindhu S Rao. Created with Wix.com